{"id":19553,"date":"2025-04-16T09:38:44","date_gmt":"2025-04-16T07:38:44","guid":{"rendered":"https:\/\/mantra22.com\/global-ppc-campaign-for-tech-and-it-people\/"},"modified":"2025-04-22T18:42:16","modified_gmt":"2025-04-22T16:42:16","slug":"global-ppc-campaign-for-tech-and-it-people","status":"publish","type":"post","link":"https:\/\/mantra22.com\/en\/global-ppc-campaign-for-tech-and-it-people\/","title":{"rendered":"Global PPC Campaign for Tech &amp; IT People"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">What happens when you need to find talented IT professionals, but time is your biggest enemy? Tech &amp; IT People are the ones who come to the rescue\u2014connecting the best employees with the most ambitious employers, and faster than you can say \u201cdeadline.\u201d  <\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">With the promise of delivering a new specialist within 30 days, remote teams of recruiters and a focus on the US, UK and Europe, Tech &amp; IT People needed performance marketing that was as agile and efficient as their business. And that&#8217;s where we come in. <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-dark-gray-color has-text-color\"><strong>A PPC campaign where every click counts<\/strong><\/h2>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">The campaign we launched for March 2025 had a clear objective\u2014to bring new customers to the client. But we didn&#8217;t just want to \u201claunch something\u201d. We wanted to control the entire user journey\u2014from the first banner to the click on the phone number. So we created a campaign that tracked everything\u2014forms, emails and phone calls.   <\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">We designed the structure of the campaign according to the goals and budget. We focused on getting new leads with search ads and on increasing brand awareness with banner campaigns. To reach people who had previously visited our site, we ran a banner remarketing campaign. And to make matters more interesting, in addition to the English version, we also launched a comparison campaign in German.   <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-dark-gray-color has-text-color\"><strong>Overseeing the entire marketing funnel<\/strong><\/h2>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-layout-1 wp-block-group-is-layout-flex\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-1\"><\/div>\n<\/div>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">We&#8217;ve split the ad groups and individual creatives and keywords to cover all stages of the marketing funnel: awareness building, the consideration phase, and the actual conversion.<\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">Initially, our targeting was broad enough to attract a wide range of potential customers. At the same time, we intensively evaluated lead performance and lead quality, which allowed us to gradually narrow our targeting, examine people&#8217;s interactions with the content, and increase the effectiveness of our ads. <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/recruitment-strategy-consulting-250227-1200x628-1.jpg\" alt=\"\" class=\"wp-image-19539\" srcset=\"https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/recruitment-strategy-consulting-250227-1200x628-1.jpg 1200w, https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/recruitment-strategy-consulting-250227-1200x628-1-300x157.jpg 300w, https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/recruitment-strategy-consulting-250227-1200x628-1-1024x536.jpg 1024w, https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/recruitment-strategy-consulting-250227-1200x628-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-dark-gray-color has-text-color\"><strong>Creative, consistent and tailor-made<\/strong><\/h2>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">We put as much emphasis on creativity as we did on strategy. We prepared the search ads in duo of a PPC specialist and a copywriter, drawing on qualitative insights provided by the client and their internal team. The result was copy that both works with and responds to the specific concerns and expectations of the target audience.  <\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">For the banners, we built on the visual style that the client has been building on social networks for a long time. Thanks to this, the banners should act as a natural extension of the brand&#8217;s communication and not as an extraneous advertising element. <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/300x250.jpg\" alt=\"\" class=\"wp-image-19537\" srcset=\"https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/300x250.jpg 600w, https:\/\/mantra22.com\/wp-content\/uploads\/2025\/04\/300x250-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-dark-gray-color has-text-color\"><strong>How much can be done in 31 days?<\/strong><\/h2>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">The results from March surprised even us. With a limited budget, our campaigns received almost 50,000 impressions and less than 3,000 clicks with an average cost per click of just \u20ac0.14. Pretty good for the US market and Western Europe, right?  <\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">The English remarketing campaign shone the brightest in click-through rates, while Finland, Denmark and Germany led in conversions. On the other hand, search ads in German didn&#8217;t do as well as we had hoped. But that&#8217;s also what performance marketing is all about. Fail fast, learn fast.   <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-dark-gray-color has-text-color\"><strong>501% increase in a month\u2014and that&#8217;s just the beginning<\/strong><\/h2>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">In March alone, we saw an incredible 501% increase in the number of website users. A whopping 59% of this traffic came via individual banners, while text search ads contributed a further 21% of traffic. And if we&#8217;re talking about brand building, 14% came through direct traffic.   <\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">However, you won&#8217;t eat the traffic and most importantly, even with a limited media budget, we got a 467% increase in form submissions, a 133% increase in clicks on email links, and up to a 950% increase in clicks on phone numbers. <\/p>\n\n<p class=\"has-text-color\" style=\"color:#142121;font-size:18px\">Are you planning a demanding campaign where every click counts and results must come quickly? Contact <a href=\"mailto:hello@mantra22.com\" target=\"_blank\" rel=\"noreferrer noopener\">hello@mantra22.com<\/a> and we&#8217;ll help you set up performance marketing that earns money and builds your brand. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when you need to find talented IT professionals, but time is your biggest enemy? Tech &amp; IT People are the ones who come to the rescue\u2014connecting the best employees with the most ambitious employers, and faster than you can say \u201cdeadline.\u201d With the promise of delivering a new specialist within 30 days, remote&hellip;<\/p>\n","protected":false},"author":6,"featured_media":19544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64,72],"tags":[68],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global PPC Campaign for Tech &amp; IT People | mantra.22<\/title>\n<meta name=\"description\" content=\"Tech &amp; IT People needed performance marketing that was as agile and effective as their business. And that&#039;s what we&#039;re here for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mantra22.com\/en\/global-ppc-campaign-for-tech-and-it-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global PPC Campaign for Tech &amp; IT People | mantra.22\" \/>\n<meta property=\"og:description\" content=\"Tech &amp; IT People needed performance marketing that was as agile and effective as their business. 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