{"id":18325,"date":"2023-08-08T14:07:44","date_gmt":"2023-08-08T12:07:44","guid":{"rendered":"https:\/\/mantra22.com\/identita-znacky\/"},"modified":"2023-12-12T23:00:39","modified_gmt":"2023-12-12T22:00:39","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/mantra22.com\/en\/brand-identity\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<span style=\"font-family: Teodor;\"><span style=\"color: #4f80ff;\"><span style=\"font-size: 36px;\">1\/<\/span><\/span><\/span><span style=\"font-family: Degular;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 36px;\"><span style=\"line-height: 46px;\">Brand Strategy<\/span><\/span><\/span><\/span><\/span><br><br>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<span style=\"font-weight: 400;\">Fortune favors the prepared and this is also true in business. That&#8217;s why it&#8217;s important to define the target audiences you want to reach, the brand positioning and its main message. Your brand identity will then achieve much clearer contours, which will then be translated into its visual form. <\/span>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<span style=\"font-family: Teodor;\"><span style=\"color: #4f80ff;\"><span style=\"font-size: 36px;\">2\/<\/span><\/span><\/span><span style=\"font-family: Degular;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 36px;\"><span style=\"line-height: 46px;\">Brand Book<\/span><\/span><\/span><\/span><\/span><br><br>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<span style=\"font-weight: 400;\">Every brand&#8217;s visual bible, aka brand book, is a set of rules that define exactly what the communication and the brand itself should look like. Its advantage is that it sets a consistency for the entire brand by defining the logo, colors, typography, or other visual elements.<\/span>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<span style=\"font-family: Teodor;\"><span style=\"color: #4f80ff;\"><span style=\"font-size: 36px;\">3\/<\/span><\/span><\/span><span style=\"font-family: Degular;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 36px;\"><span style=\"line-height: 46px;\">Application and Monitoring<\/span><\/span><\/span><\/span><\/span><br><br>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<span style=\"font-weight: 400;\">The only constant in life is change. Therefore, even a set brand identity should not be set in stone, but on the contrary, it should be able to adapt to the market, the economic situation or simply the results after regular brand monitoring if necessary.<\/span>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1\/Brand Strategy Fortune favors the prepared and this is also true in business. That&#8217;s why it&#8217;s important to define the target audiences you want to reach, the brand positioning and its main message. Your brand identity will then achieve much clearer contours, which will then be translated into its visual form. 2\/Brand Book Every brand&#8217;s&hellip;<\/p>\n","protected":false},"author":1,"featured_media":18069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Identity | mantra.22<\/title>\n<meta name=\"description\" content=\"Do you need a signature of your brand that captures the attention of your target audience? Do you need it to be eye-catching and functional at the same time? That&#039;s a brand identity that will represent your business both visually and verbally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mantra22.com\/en\/brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity | mantra.22\" \/>\n<meta property=\"og:description\" content=\"Do you need a signature of your brand that captures the attention of your target audience? Do you need it to be eye-catching and functional at the same time? That&#039;s a brand identity that will represent your business both visually and verbally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mantra22.com\/en\/brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"mantra.22\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-08T12:07:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T22:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mantra22.com\/wp-content\/uploads\/2023\/08\/mantra22-og-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mato@stacizavola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mato@stacizavola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/\"},\"author\":{\"name\":\"mato@stacizavola\",\"@id\":\"https:\/\/mantra22.com\/en\/#\/schema\/person\/b9267219cf80791cc498ec8eef223b1a\"},\"headline\":\"Brand Identity\",\"datePublished\":\"2023-08-08T12:07:44+00:00\",\"dateModified\":\"2023-12-12T22:00:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/\"},\"wordCount\":150,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mantra22.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mantra22.com\/wp-content\/uploads\/2023\/08\/Group-138-1.png\",\"articleSection\":[\"Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mantra22.com\/en\/brand-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/\",\"url\":\"https:\/\/mantra22.com\/en\/brand-identity\/\",\"name\":\"Brand Identity | mantra.22\",\"isPartOf\":{\"@id\":\"https:\/\/mantra22.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mantra22.com\/en\/brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mantra22.com\/wp-content\/uploads\/2023\/08\/Group-138-1.png\",\"datePublished\":\"2023-08-08T12:07:44+00:00\",\"dateModified\":\"2023-12-12T22:00:39+00:00\",\"description\":\"Do you need a signature of your brand that captures the attention of your target audience? 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