Meet Deringer. Freshfields Bruckhaus Deringer
Who are they? They are the newly opened Bratislava office of an international law firm based in the beautiful premises of the Jurkovič Heating Plant. Since a new office means new people, our client wanted to provide them with nice onboarding boxes designed with ecology in mind. This approach instantly appealed to us because just like Freshfields, we also support sustainability at mantra.22. The deal was sealed, and we went ahead with it without hesitation.
Stay Fresh in Your Field
What should such a box for lawyers look like? Black and sleek, maybe with some golden elements… yes, that’s the direction the first ideas took. But then we saw their visual identity, which stayed true to their name – it was absolutely fresh. After that, we came up with the great headline “Stay fresh in your field” and everything suddenly clicked. Why make it boring, let’s do fresh and colorful.
So, we designed 3 combinations of boxes with the bright yellow interiors and colorful stripes they work with in the charts daily. We filled it with design objects, mostly made of recycled materials which stood out for their quality workmanship, so that they could serve the employees for many years. We also included cards with short fresh descriptions of why we chose the items and provided some tips on how to give the box a second life once unwrapped.
What Was in the Box?
The employees have found in their box an umbrella as a nice to the company’s English origins, a phone stand with a charger, a phone case with a string, a lunchbox, a water bottle and an A5 notebook.
A Colorful Happy Ending
The client liked the whole color concept so much that we were subsequently approached to develop the same design for the social media recruitment banners and its modified version was also used for the branding of the Profesia Days items. Well, we couldn’t have asked for nicer feedback.
Would you like a fresh look at your assignments as well? Contact us at hello@mantra22.com, we’ll gladly take the helm.
