#BeBrave #BeSuperhero
The year 2022 was all about #BeBrave for Personality. Why this hashtag specifically? It was an online image campaign we devised and executed earlier in the year. Its main message was that it only takes 3 seconds for a person to get the courage and decide to change jobs. But what about the employers? After all, it takes a great dose of heroism to always be looking for new and quality people – and that’s what became the concept of our Christmas presents.
A Superposter for Superclients
We began by approaching the skillful illustrator Júlia Molčanová, who drew two versions for us – one for superwomen and one for supermen. We made these characters into A1 size posters, which was the closest to life-size and fit the purpose.
Where was the joke? Since we left a cutout in the face area, each client was able to put their own face in there and take a superhero photo. We handed the posters over in good quality tubes, along with a short personal description of why we consider them heroes. Are you wondering what happened after the unwrapping? From the client’s photos, it was very clear to us that the present served its purpose and put smiles on their faces.
A Different Christmas Card
Since Personality has clients all over the world, we also came up with a mini version in the form of a greeting card. Everyone could simply stick a photo of their face on it and display such a superhero greeting at home or in the office.
Merry Unconventional Christmas!
So, it was once again confirmed that clients appreciate something imaginative and personalized much more than pens or calendars. Are you ready for the Christmas that’s around the corner? We are more reliable than Santa, see for yourself and write to hello@mantra22.com.
