Brand Identity
Do you want your target audience to recognize you anywhere? To make it instantly clear what products or services you offer, what your values are, and why your brand is the best choice over the competition? Then we should work on your brand identity together.
When the Visual Identity Corresponds with the Long-term Brand Plan
Setting a brand identity isn’t just about a pretty logo. It takes strategic linking of target audiences, the message, and subsequent monitoring and optimization. We’re happy to help you with all of that.
1/Brand Strategy
Fortune favors the prepared and this is also true in business. That's why it's important to define the target audiences you want to reach, the brand positioning and its main message. Your brand identity will then achieve much clearer contours, which will then be translated into its visual form.
2/Brand Book
Every brand's visual bible, aka brand book, is a set of rules that define exactly what the communication and the brand itself should look like. Its advantage is that it sets a consistency for the entire brand by defining the logo, colors, typography, or other visual elements.
3/Application and Monitoring
The only constant in life is change. Therefore, even a set brand identity should not be set in stone, but on the contrary, it should be able to adapt to the market, the economic situation or simply the results after regular brand monitoring if necessary.
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